Welcome Indie Brand Builders!

I'm sure you know all too well the never-ending pressure of coming up with fresh and captivating content. I know from experience, it can be both exhausting and time-consuming!

For many biz owners, this can lead to burnout and a dip in the quality of your content (or just completely not even posting 😂)… impacting your audience engagement, content strategy, and your business. 🫢 

Let's talk about 3 ways you can step off this hamster wheel and transform your approach to content creation.

After all, what we need most in life is more time!

3 steps to level up your content 🐹 

1. Experiment, test, and learn what your audience loves

Ever wonder why some content sticks and others don't?

It's time to get analytical and understand what makes your content tick. Jump into your analytics and find past content that performed the best.

• Use data to understand audience preferences

• A/B test to find your content sweet spot

• Post more of the topics that work

2. Repeat what has worked in the past

Repetition is a secret weapon in content creation. Use the data you gathered from your testing and experiments to figure out what content you can reuse.

Many creators have reported that repeating content can get some great results. This certainly depends on the platform - just use your judgement here.

Here are a couple of things to remember:

• You can often repeat content more than a year old without any editing

• Always keep it fresh for your followers - if you've posted something that did well recently, try mixing it up. Rewrite the caption, add some different words over the video, or change a thumbnail.

If content works on one platform, there's a good chance it will work on another platform.

If you created a great reel on Instagram, try repurposing that same reel on TikTok and YouTube Shorts. If a LinkedIn post did well, why not convert that into a carousel for Insta? Or split it up into Tweets.

The possibilities are endless!

3. Use Reusable Templates

Templates are a godsend. They can seriously help you streamline your process, maintain consistency, and create content super-fast!

• Templates save time and enhance consistency

• They’re adaptable and scalable

• They will actually help you create better content - better designs, better writing, better video!

• Will actually help your brand be more consistent!

Try Typeshare for written content, or Canva for visual content.

MY TAKEAWAYS 

Repurposing and repeating content are the most powerful ways to save time on your social media.

I find it easiest to use a desktop tool to manage all of my social media.

Buffer is a great option because you can post to every platform, get all your analytics in one place. Check it out (not sponsored in any way!)

To your success,

Dan