You don't need a massive audience

Hey! Happy Monday!

Do you ever feel like the only way your business will grow is if you build a huge social media following? I know I have often felt that way.

But here’s the TRUTH...

You don’t need a huge audience.

You don't need a YouTube channel with a million subscribers, a hundred thousand people signed up for your newsletter, and thousands upon thousands of monthly visitors to your site to be successful.

It’s not about the size. It’s about the quality of your connection to your audience and the value of what you offer.

You may actually be better off with a small, loyal, invested audience.

This way, you can focus on creating valuable content that meets their specific needs.

Ready to start?
I'm going to quickly share a method to make sure you are targeting the RIGHT audience for your business.

You can read the full article here.

The M.A.P.P.I.N.G. Approach

Here are 7 steps to help you build an audience that’s true to YOU.

1. Mitigate

Can your expertise mitigate this group's problems and provide direct value?

Mitigate means to ease unpleasantness and solve the problem.

If your offering doesn’t cater to your audience’s needs, it will be hard to provide meaningful value.

2. Appreciate

Do you appreciate this group of people? What’s the point if you don’t want to help them?

Spend your time on something you care about.

3. Perspective

Is it easy to imagine yourself in your customer’s shoes?

The easier it is to relate, the easier it is to interact.

4. Prospering

Is this group prospering and is there potential for growth?

Ensure your target audience has long-term growth potential. Avoid saturated markets that are on the decline.

5. Ideal

Is what you offer the ideal solution for your audience?

6. Niche

Is your audience niche enough that you can solve their specific problems? Perhaps you need to get more speficic about who you are targeting.

7. Gather

Where can you gather an audience like this? How will they discover you?

Build an audience that will grow with you. It’s not about the numbers; it’s about the connection.

How's it looking? Is the map of your audience clear and readable?

If your audience growth is aligned with the route you want to follow, they can fuel your business far into the future.

Remember, you don’t need a 100,000-strong audience on every social media platform to grow a profitable business.

You just need the RIGHT audience.

Want to learn more? Read the full article here.

To your success,

Dan

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